A lot of people think the hardest part of composing a speech is figuring out where to start—until they get to the end, that is. It’s common for speakers to run out of steam delivering main points; the closing lines become an afterthought. Instead of building up to a mic-drop moment, the speech conclusion is a letdown—forgettable and rushed.
Don’t let your thoughtfully written speech fizzle out in its closing lines. The conclusion is your last opportunity to tie up loose ends, make a lasting impression, or move the audience to act. A weak speech conclusion can be as bad as a movie with a terrible ending—it kills the energy you’ve worked so hard to build and leaves the audience disappointed and confused.
To make sure your speech conclusion accomplishes everything it should (and avoids common pitfalls), follow the Conclusion Checklist in this post.
Read the rest of the post on the Good Sophist website.