Marketing to Expectant Mothers

What can the modern mom-to-be expect when she’s expecting? Two things are certain: she can expect to have a lot of questions and she can expect to buy a lot of baby gear. Brands who fulfill her needs in those two categories–reliable information and quality products–are going to be best positioned to market to her. But in order to do so, it’s important to know who exactly the expectant mother is.

That’s easier said than done. Today’s new American moms don’t act like June Cleaver or Carol Brady, and they don’t just eat pickles and ice cream. They are more likely to be rocking their bumps, checking their pregnancy apps and working full time. While today’s expectant mothers are diverse in background, culture and buying habits, they do have one thing in common: 90% of new moms are Millennials.

Read the rest of the article on the Belo Media Group blog.

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