You’ve landed the customer and made the sale. Congratulations! All of that marketing work must be done, right?
Don’t get me wrong. You have done the valuable work of getting the customer in and out the door, but will she ever come back? Has she walked out of your life forever? Let’s hope not. It’s time to turn that one-time purchaser into a loyal, frequent customer. This is retention marketing.
Read the rest of this post on the Belo Media Group blog.