Somewhere out there, right now, your next customer is tucked away in a cramped dorm room, hoodie on head, earbuds in ears, face illuminated in the glow of a laptop screen. And it doesn’t matter if that college student is writing a term paper or binge-watching the second season of Stranger Things on Netflix – she’s still someone your company should engage.

Why? Because despite their reputation for being broke, college students find ways to spend billions every year on technology, entertainment, food and travel. These educated Millennials are entering the coveted 18-34 demographic, becoming independent in the way they spend, and establishing brand loyalties that could last them well past their early careers.

Read the rest of the article on the Belo Media Group blog.